Voice Talent, Author, Trainer.
Bold. Powerful. Thoughtful. And Always
Black girl magical
After searching for weeks for a voice that sounds like Viola Davis (but at less than Viola prices), you found her… but you don’t know how much she should be paid. Your team thinks her commercial demo sounds great, but where do you go from there?
This is a common issue for both voice buyers and voice talent alike. There are many nuances, and one short article cannot cover everything, but I can point you in the right direction. If you want to create a budget for the talent you plan to have in your marketing campaign, you must first determine:
- Where will you use the advertisement? Will it be on digital platforms like YouTube, Spotify, Facebook? Or perhaps broadcast usage like TV or Radio? Or is this an internal/nonbroadcast project?
- Where will you be advertising? Regionally, nationally, locally, or worldwide?
- How long do you plan to use this particular campaign? 2 weeks, 3 months, 6 months, 1 year?
- Do you plan to have the voiceover artist do cutdowns from a :30 spot to a :15 spot?
- How long do you think your session will be? 1 hour? More? Less? Will it be directed or a self-record?
Making quick, easy money doing voiceover work is fake news, but having fun while you work is not!
In today’s instant society, it’s easy to get lost in the fantasy of getting paid lots of money to simply talk, and forget about everything that comes before (and even after) you’ve started booking voiceover jobs and making money.
There are some not-so-glamorous aspects of this type of work to consider – uncertainty, rejection, discomfort, imposter syndrome, fear of missing out, and more. The way you handle these emotions will determine how happy you are as a voiceover actor.
“A good voice breathes life into your project; a bad one just sucks.”
You walked into the office happy about your new marketing campaign. It’s funny, whimsical and made you smile all morning… until your boss walked in and said, “Now it’s time to find the voice to pull this off.”
In your head you hear blah, blah, blah. Then the boss pops back into your space and says “Oh, and I want to get a rough draft of this done by the end of day.” After you finish rolling your eyes you sit down on your computer to find the “perfect voice.”
Wait a minute – lightbulb moment! – it’s really not that bad. There are voices just waiting for the opportunity to spice up your life. You can find voices many different ways:
If you’re thinking it’s easy money, think again.
Starting a career in voice-over may seem easy. After all, you only need a good voice, a microphone, and a computer, right? Wrong. Sure, that is a part of it, a very small part, and the rest is actually simple. However, it’s important to remember that simple and easy are 2 different things. Don’t get me wrong, we’ve all been here — wanting to do something life-changing before realizing it’s easier said than done. When it comes to breaking into the voiceover industry, there are many things to do and consider that can make or break your success. Talent is required, but it’s also about the time and effort you’re willing to put into this work. Anything worth having in life requires hard work and dedication. Of course, you need equipment to record, edit, and publish your voice-overs, but before any of that, you’ll need to take a class to learn the business basics. It’s not difficult to find local classes, but keep in mind there are some pretty good online options as well, like gravyforthebrain.com, which I have used in the past. During the class, you will get familiar with your abilities and start building confidence. It’s also a great idea to find a beginner voiceover coach. Dan Friedman enjoys introducing new talent to the VO world in his spare time and can be found at sound4vo.com! From there, you can decide the type of voice-over jobs you think you’ll like. This is where it starts to feel real!
Hi, I’m Yolanda Spearman! I love being a voiceover artist, and everything that comes with it.
I am an African-American Female with a warm voice that carries a little bit of rasp and a lot of sass. I am in love with my job. I enjoy the entire process – from the auditions, to collaborating with talent agents and voice buyers, to getting paid! My work is fulfilling, to say the least.
A few years ago, I took on voiceover as a second career, and it has been tremendously rewarding, mainly because of the freedom it grants me. How many careers allow you to say yes to what you want, and no to what you don’t? Not many, but when it comes to doing voice overs, I always have a choice.
Every day, the voiceover world presents new opportunities to learn, grow, book, get paid, and meet people. If the freedom to choose, accompanied by new opportunities, excites you, then you’re in the right place. Welcome! I’m glad you’re here.